Why Summer is the Best Time to Plan Your Fall Promotions
The days are getting longer, the weather warmer – summer is almost here, and with it often comes a natural inclination to slow down and soak up the sun. However, for businesses looking to make an impact in the fall, summer presents a golden opportunity. Using the summer months to strategically plan and order your promotional products for autumn events, including the crucial back-to-school rush, can be the key to a stress-free and highly effective campaign.
The Strategic Advantage of Summer Planning for Fall Promotions:
Why dedicate valuable summer time to thinking about fall?
Turnaround times: With typical turnaround times for orders ranging from 5 to 6 weeks, initiating your planning and ordering process during the summer ensures your merchandise arrives well in advance of your fall events and campaigns, allowing time for distribution and preparation.
Beat the rush: As the fall season approaches, demand for promotional products inevitably surges. By planning and ordering early, you gain access to a wider selection of products. You'll also have more flexibility in terms of customization options and avoid the potential limitations of last-minute decisions.
Budgeting and brainstorming: You'll have the bandwidth to explore different product ideas, compare pricing, and develop innovative campaign strategies without the pressure of looming deadlines.
Smart Start: Ordering Back-to-School Promos Now for Fall Impact
One of the most significant fall events for many businesses and organizations is the back-to-school season. Whether you're a school welcoming students, a retailer targeting families, or a community group supporting education, branded merchandise plays a vital role in your business. Ordering your back-to-school promotional products in summer is essential to ensure timely delivery for those crucial August and September kick-offs.
Consider providing:
Trendy backpacks imprinted with your school logo or a fun design for students.
Practical notebooks and pens featuring your organization's branding for academic use and beyond.
Reusable water bottles encouraging hydration and carrying your message throughout the school year.
Useful tech accessories like branded earbuds or phone grips that appeal to students of all ages.
By ordering these items during the summer, you guarantee they'll be ready to make a strong impression as students and educators return in the fall.
Other Key Fall Promotional Opportunities:
While back-to-school is a major focus, remember that the fall season is packed with other opportunities for strategic promotional product use:
Fall corporate events and conferences: Planning and ordering branded merchandise like lanyards, notebooks, and small tech giveaways during the summer ensures you're well-prepared before the event.
Fall festivals and community events: Harvest festivals, community days, and local celebrations offer fantastic opportunities to connect with your audience. Think about branded items like cozy hats, reusable tote bags, and fun giveaways that align with the fall theme.
Early holiday planning: While it might seem early, the summer months are the ideal time to begin brainstorming and even ordering promotional products for your end-of-year holiday gifting and campaigns.
Planting Your Seeds for Fall Success:
Ready to make summer your strategic planning season for fall promotions? Here's how to get started:
Review your fall calendar: Take a look at all the key events, campaigns, and gifting opportunities you have planned for the autumn months.
Brainstorm product ideas: Start thinking about the types of promotional products that would be most relevant and impactful for each of those occasions. We’d be happy to assist you during your brainstorming session!
Contact us early: Reach out to us during the summer to discuss your ideas, request quotes, and explore customization options.
Order: Commit to your orders early to ensure timely delivery and avoid any last-minute stress.
Rewards of Early Planning
The summer months offer a unique window of opportunity to strategically prepare for the busy fall season. By taking a proactive approach to planning and ordering your promotional products now, you can ensure timely delivery, access a wider selection, and ultimately make a more significant and stress-free impact when fall arrives.
Ready to get started? We offer incredible customer service, fast response time, as well as sourcing and design help! Contact us to get your fall promos ready for a great season.